---
title: "HolidayHero vs Tourmie | Tourmie Alternative"
description: "Tourmie vs HolidayHero for hotels, rentals, parks and groups: guest app, check-in, AI messaging, upsells, smart home, integrations and pricing compared."
url: "https://www.holidayhero.com/compare/holidayhero-vs-tourmie"
updated: "2026-08-27T10:30:31+00:00"
---

# HolidayHero vs Tourmie

> Tourmie is a guest experience app for hotels and vacation rentals, built around a digital guest guide, online check-in and a marketplace of local services.
HolidayHero covers the same guest app ground, then keeps going: smart-home control, folio posting, supplier economics and guest intelligence sit in the same platform.
Where Tourmie is a guest-facing layer, HolidayHero runs the whole stay.

## Capability comparison

### Arrival & check-in

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| Online check-in before arrival | Included — Configurable fields per brand | Included — Custom fields, 3-step form |
| ID / passport capture & verification | Included — Document capture and verification, own CDN | Partial — Number, issue date and upload; verification not publicly documented |
| Automatic guest registration filing (police / municipality) | Included — Spain SES.Hospedajes live; Italy and Dubai on the roadmap | Included — Greece AADE declarations |
| Smart-lock / door-code / mobile-key access | Included — Goki and Bold, within a full smart-home layer | Included — Nuki, TTLock |

### Guest app & experience

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| Own colours, logo & theme on the guest app + comms | Included — Guest app and all guest comms | Included — White labeling from the Growth plan |
| Guest app served on the operator's own domain | Included — Own domain | Included — Pro plan and up |
| Guest app adapts by moment-in-time vs the reservation (stages) | Included — Reservation stages control visibility | Partial — Content spans the journey; stage-gated sections not publicly documented |
| Guests and operators add items to an in-app itinerary | Included — Guests and operators add items | Not available — Not publicly documented |
| Create / sort / hide custom guest-app sections | Included — Create, sort and hide per stage | Partial — Content configurable; create, sort and hide sections not publicly documented |
| Digital guidebooks / house manual | Included — Rich text plus attached documents | Included — Digital guest guide |
| Auto-translation into many guest languages | Included — Auto-translate app and comms | Partial — App in several languages; auto-translation of operator content not publicly documented |
| Local / venue events distributed to guests in the app | Included — Local events distributed to guests | Not available — Not publicly documented |

### Messaging & AI

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| One inbox across channels | Included — Email, WhatsApp and SMS in one inbox | Partial — Own live chat plus outbound on 4 channels; cross-channel inbox not publicly documented |
| Autonomous AI answering & actioning guest messages | Included — Answers, recommends and routes | Included — AI Guest Assistant answers and books |
| WhatsApp as a guest channel | Included — Two-way, rich media | Included — WhatsApp channel |
| Scheduled / templated messages gated by conditional rules | Included — Gated by conditional rules | Included — Trigger-based templates |
| Booking.com / Airbnb messages synced into the inbox | Included — Booking.com relay to chat, Airbnb | Not available — Not publicly documented |
| PMS guest-message threads synced into the inbox | Included — PMS threads in the inbox | Not available — Not publicly documented |

### Upsells & revenue

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| Upsell / ancillary catalogue in the guest app | Included — Products with pricing strategies and VAT | Included — Services booking engine |
| Charges post to the folio / PMS bill | Included — Posts to the folio via supported PMS | Not available — Not publicly documented |
| Supplier routing with automatic commission split | Included — Automatic three-way split | Partial — PartnerFinder commissions, stated as Greece only |
| Inquiries offloaded directly to suppliers (no middleman) | Included — Routed to the supplier portal | Not available — Not publicly documented |
| Local experiences / activities catalogue | Included — Curated local catalogue | Included — Partner tours, transfers and rentals |

### Operations & intelligence

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| Single operational dashboard for the property | Included — Dashboard | Included — Staff dashboard |
| Guest-app analytics / actionable insights from guest data | Included — Guest-app analytics | Included — Analytics and reporting, Pro plan |
| Guest sentiment detection | Included — Sentiment detection | Not available — Not publicly documented |
| Composite 0–100 guest engagement score (5 dimensions) | Included — 0 to 100 across 5 dimensions | Not available — Not publicly documented |
| Event-driven automations / workflow builder | Included — Conditional rules plus workflow builder | Partial — Message triggers and smart automations; event-driven builder not publicly documented |
| In-stay surveys & post-stay review generation | Included — In-stay surveys and review requests | Not available — Not publicly documented |

### Platform & fit

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| Runs beside the existing PMS (no rip-and-replace) | Included — Runs beside the PMS | Included — Runs beside the PMS |
| Headless guest app: run the guest experience inside your own app/site | Included — Run the experience in your own app | Not available — Not publicly documented |
| Integration API for system-to-system integration | Included — Integration API | Included — Tourmie API, Pro plan and up |
| Breadth of PMS / channel / lock / payment integrations | Included — About 17 PMS, smart devices, guest registration | Included — 14 PMS and channel managers, 2 locks, services, HubSpot |
| Multi-property / group management & rollup | Included — Organisation with workspaces | Included — Priced to 250 properties, custom above |
| Run multiple distinct brands from one account | Included — Several brands from one account | Not available — Not publicly documented |

### Pricing & commercial

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| Public, self-serve pricing (no mandatory sales call) | Included — Published from €6.50 per unit | Included — Published €0 to €10 per property or room |
| Free / self-serve start | Included — Trial, self-serve | Included — Free plan plus 30-day trial, no card |
| No commission taken on the operator's guests | Included — No commission on your guests | Included — Subscription pricing |
| Guided onboarding / setup | Included — Guided onboarding | Included — Setup assistance for an added fee |

### Security & data

| Capability | HolidayHero | Tourmie |
| --- | --- | --- |
| GDPR compliance & EU data residency | Included — GDPR and EU data residency | Partial — GDPR stated; EU data residency not publicly documented |
| Operator owns & can export first-party guest data | Included — Reservation and check-in exports | Partial — GDPR rights on request; operator data export not publicly documented |
| PCI-compliant payment handling | Included — PCI DSS Level 1 | Included — Payments via Stripe |

## Detail

Tourmie is a guest experience app for hotels and vacation rentals, built around a digital guest guide, online check-in and a booking engine for local services, with its deepest roots in the Greek market. HolidayHero is a whole-stay platform, where that guest app is one pillar among five: arrival, guest app, messaging and AI, upsells and revenue, and operations.

### What Tourmie gets right

Tourmie publishes its prices, which is rarer in this category than it should be. Plans run from a free tier to €10 per property or room per month, there is a 30-day trial with no card, and you can size the plan yourself without booking a call. Its PartnerFinder marketplace lets a property connect to vetted local suppliers and earn up to 25% commission on what guests book, and its AADE booking declaration feature does the specific, unglamorous compliance work Greek short-term rental operators actually need. That is a well-defined product with a clear buyer.

### Why HolidayHero

**The guest app is where we start, not where we stop.** Tourmie's product is essentially the guest-facing layer: guide, check-in, requests, chat, service bookings. HolidayHero runs that layer and the operational one behind it in the same system, so the check-in that captures a passport also unlocks the door, triggers the workflow, posts the upsell to the folio and updates the guest's engagement score. If you are buying a guest app to sit alongside four other tools, Tourmie is a reasonable candidate. If you are trying to stop running four other tools, it is not the same purchase.

**Smart home, not just smart locks.** Tourmie's home automation integrations are documented as Nuki and TTLock, which is keyless entry. HolidayHero treats the property as a connected building: locks, lighting, plugs with energy monitoring, thermostats and HVAC, motion, contact, temperature, humidity, air quality and leak sensors, window coverings, smoke and CO alarms, EV chargers and solar. Every device is gated by reservation stage, so the guest sees the thermostat during the stay and not before it. For an operator whose energy bill and maintenance calls are real line items, that is a different product category, not a longer feature list.

**Upsell money that lands in the right place.** Tourmie sells services through a booking engine and pays the property a commission. HolidayHero does that and adds the two things that matter once volume grows: charges post to the folio through supported PMS integrations, so the guest settles one bill instead of paying twice, and suppliers get their own portal where guest inquiries land directly. No staff member sits in the middle forwarding messages to the transfer company. Commission splits are calculated automatically and shown three ways: operator revenue, platform fee, supplier payout.

**Messaging that includes the messages you already get.** Both platforms do WhatsApp, both do scheduled templates, both have an AI that answers guests. The difference is what reaches the inbox. HolidayHero converts Booking.com's private relay emails into ordinary chat threads and syncs guest message threads from the connected PMS, so the conversation your team is already having on the OTA is in the same place as everything else. Tourmie's automated messaging is documented across email, SMS, WhatsApp and push, with its own live chat in the guest guide; syncing OTA or PMS threads into a single inbox is not publicly documented.

**Guest intelligence, not just reporting.** Analytics that count bookings tell you what happened. HolidayHero detects sentiment across guest interactions and produces a composite engagement score from 0 to 100 across five dimensions, so a guest heading for a two-star review surfaces before checkout rather than after it. In-stay surveys and post-stay review requests close the loop.

**It fits more kinds of property, and more kinds of company.** Tourmie prices per property or per room, up to 250 units, with custom pricing above that. HolidayHero runs hotels, groups, holiday parks, hostels, aparthotels and rentals, on roughly 17 documented PMS integrations spanning both hotel and rental systems, with multiple distinct brands under one organisation, each with its own branding and its own domain. If you want the guest experience inside your own app or website rather than ours, the headless guest app makes HolidayHero the engine and leaves the front end to you. Tourmie ships an API on its Pro plan; a headless front end and multi-brand separation are not publicly documented.

**Compliance, where you actually operate.** Tourmie files AADE declarations in Greece. HolidayHero files to SES.Hospedajes in Spain, with Italy and Dubai on the roadmap. Neither of us covers Europe end to end yet, and you should pick on your own geography: if your portfolio is Greek short-term rentals, Tourmie's filing is live today and ours is not.

### Capability by capability

There is genuine parity on a good part of the grid. Both platforms do online check-in, digital guidebooks, an area guide, WhatsApp, scheduled messaging, an AI assistant that answers and books, a service catalogue, a staff dashboard, published pricing, a free or trial start, and no commission on your own guests. Both connect to a real list of PMS and channel managers, and both take payments through PCI-compliant providers.

The grid separates on scope. HolidayHero adds folio posting, supplier inquiry routing, OTA and PMS inbox sync, sentiment and engagement scoring, in-stay surveys, an in-app itinerary, local event distribution, multi-brand accounts, and a headless guest app. Tourmie's identity document handling covers number, issue date and upload with per-nationality rules, without documented verification. Its white labelling starts on the €6 Growth plan and custom domain on the €8 Pro plan, so the branded, own-domain guest app is a mid-tier feature rather than a baseline one. And PartnerFinder, the local services marketplace, is stated on Tourmie's own site as available only in Greece, which matters if your properties are not.

### Which one fits you

If you run Greek short-term rentals, want a clean digital guest guide and online check-in, need AADE filings, and value a local supplier marketplace already stocked in your market, Tourmie is a good fit and priced accordingly.

For everyone else, the question is how many systems you want to run. If your properties have locks and thermostats and sensors, if your upsells need to reach the folio, if your team is answering Booking.com messages in one tab and guest requests in another, if you run more than one brand, or if you operate outside Greece, HolidayHero is the platform built for that. It runs beside the PMS you already have, it starts at €6.50 per unit per month with pricing you can read before you talk to anyone, and it treats the stay itself as the thing worth running.