---
title: "Free Guest Journey Report for your hotel | HolidayHero"
description: "A free report scoring what a guest can find out about your property before they book. 29 checks, built from your public information and weighted on years of our own guest journey data."
url: "https://www.holidayhero.com/resources/guest-journey-report"
updated: "2026-10-07T13:16:06+00:00"
---

# What your guests cannot find out before they book

We have spent years building and running guest journeys for hundreds of properties.

A guest journey is a series of interactions between a guest and you, as a hotel and as a brand. A large part of those interactions is simply information moving, and it moves in two directions. Push, where you send something proactively: the confirmation, the mail before arrival, the message on the morning of checkout. And pull, where you make something available to be found or asked for: your website, your listing, your FAQ, the person at the desk.

Before a booking exists, push is almost impossible. You have no reservation, no address and no permission. Everything rests on pull, which makes it the one stretch of the journey where clarity is the only tool you have. It is also the only stretch you cannot see afterwards: no reservation, no messages, no file, no feedback. Just a person on your website or your Booking listing, looking for an answer and finding it, or not.

This report shows you that stretch. Free, for your property, within three working days.

> **EDITOR NOTE, REMOVE BEFORE PUBLISHING.** CTA 1 goes here, directly under the intro. Form fields: your property's website, your name, your email, phone (optional). Line above the fields: "One link from you, 29 checks from us, three working days." Line under the button: "No call attached. We only use your details to send the report and to reply if you write back." On desktop, run the hero as two columns with this form in a card on the right so it is visible without scrolling. On mobile the order is headline, one line of sub, form, then the push and pull paragraphs.
>
> **TRUST STRIP PLACEHOLDER**, directly under the form, no heading: four to six customer logos in one quiet greyscale row, or the holding line "Trusted by hundreds of properties across Europe" until logo permission is cleared. This is the highest-value element currently missing from the page.

## Why this is free

Because we make the platform hotels use to manage their guest communication and all the information that goes with it, from before booking through to after checkout, and we would rather show you we understand your property than tell you.

That is the whole catch. The three fixes in your report are things you can do yourself, in your own extranet, without buying anything. Plenty of people will read it, fix two things and never speak to us again. That is a fine outcome.

## What you get

**A score out of 100**, with all 29 checks printed so you can see exactly how it was built, check by check, with the evidence next to each one. If you disagree with a score, you can see precisely where it came from.

**The questions your guests cannot answer**, ranked by how often they actually raise them, quoted from your own reviews with the date and the score that guest gave, so you can find every one back in your extranet in under a minute.

**What it costs you in time**, estimated, with the arithmetic written out in words: your rooms, your occupancy, which checks are open and how often we assume a guest asks. A number you can argue with beats a number that appears from nowhere.

**Three fixes**, specific to your property, written the way you would hand work to a colleague: the facts to write down, one worked example in your own vocabulary, and which screen in the extranet to paste them into.

> **QUOTE PLACEHOLDER, REMOVE BEFORE PUBLISHING IF STILL EMPTY.** One quote from a hotelier who has read their own report, three sentences at most, with a real name, role and property, and a photo if they will give one. The quote that works here is not "great tool", it is someone naming one specific thing they found and fixed. Never anonymous, never invented.

## What it looks like

> **SAMPLE REPORT PLACEHOLDER, REMOVE BEFORE PUBLISHING IF STILL EMPTY.** Two or three page previews from an anonymised report, plus a link reading "Open an example report" that opens the PDF in a new tab. The example needs producing first: take one of the validation reports, replace the property name, the location and anything in a quote that identifies it, and get the owner's agreement. Until that exists, leave this section out rather than shipping a mockup of a document we actually produce.

## How it works

1. **You give us one link.** Your website. We find your Booking listing ourselves.
2. **We read your property the way a guest does**, then score it. A person checks every report before it goes out.
3. **It arrives by email as a PDF**, within three working days and sooner if we can.

We never contact your team, we never mystery shop you, and we only look at what is publicly visible. Which means we may point at something you already answer in your confirmation email. If we do, tell us, because that gap between what you send and what a guest can find is worth knowing about too.

## Why you could not just do this yourself

The public information is where we start, not where we finish. What we look for, and how heavily each of the 29 checks counts, comes out of years of running guest journeys for hundreds of properties: which questions guests actually ask, at which moment they ask them, and which ones quietly cost a booking rather than a message.

That part is not on anyone's website. It is the difference between a list of things your site does not mention, which you could write yourself in an afternoon, and a ranked, weighted picture of which of them are costing you something.

Your score is then set against every property we have scored, so the number means something beyond your own four walls.

## What we usually find

What shows up almost every time:

- **At least two facts that contradict each other** between a property's own site and its Booking listing. Check-in times, parking, checkout, pets, breakfast. Every property so far.
- **Guests doing the briefing for each other.** At one rural hotel, three guests who gave ten out of ten used their reviews to warn the next guest about the road, the wait for a taxi and bringing a car small enough to turn in the car park. None of that was on the hotel's site.
- **A room fact that only exists in reviews.** At one city property, seven of the last fifty written reviews mention that the windows do not open. The website says "climate control".
- **Money left on the table quietly.** One hotel's own booking engine could not sell a single night of the coming season, while the OTA was selling it the whole time.

## Who this is for

Independent hotels, hostels, aparthotels, B&Bs and holiday parks, from roughly five units upwards. Most of the properties we work with are in Europe, and the report works anywhere in the world. Ask wherever you are.

## Questions people ask first

**Is it really free, and is there a call attached?**
Free, and no. You get the report by email. If you want to talk afterwards there is a link in it, and if you do not, nothing happens.

**What do you need from me?**
Your website address. That is it.

**How long does it take?**
Three working days, usually less.

**What if I disagree with something in it?**
Tell us. Every check is printed with its evidence, so disagreements are specific and quick to settle. We would rather be corrected than polite.

**Do you store my guest reviews?**
We keep the review text, date and score so we can show you where a finding came from and compare a later report against this one. We do not store reviewer names.

> **SECOND SOCIAL PROOF PLACEHOLDER, REMOVE BEFORE PUBLISHING IF STILL EMPTY.** Either a second hotelier quote, different voice and property type from the first, or one honest number once it exists: how many properties have requested a report, or how many turned out to have at least one contradiction.

## One link, three working days

We will read your property the way your next guest does, and tell you what they cannot find.

> **EDITOR NOTE, REMOVE BEFORE PUBLISHING.** CTA 2 goes here, repeating the same form and posting to the same place. If the template can only render the form once, make this a button that scrolls back to CTA 1 rather than a second form with its own state. No CTA anywhere between the two: the sections in between answer objections, and a button interrupting them reads as pressure on a page whose whole argument is that there is none.

**Access** — Send me the report — requires an email address