2026 Hotel Conferences and Trade Shows in Germany
ermany is home to some of Europe's most important hospitality trade fairs and conferences, with events that attract tens of thousands of hotel professionals from across the DACH region and beyond. German hoteliers are known for their focus on efficiency, quality, and innovation, and the country's hospitality events reflect these priorities with comprehensive exhibitions, educational programs, and networking opportunities.
In 2026, Germany will host several major hotel and hospitality events that serve as essential platforms for discovering new suppliers, learning about industry trends, and connecting with peers. From massive trade fairs in Hamburg and Stuttgart to focused investment conferences in Berlin, the German event calendar offers something for every type of hotel operator.
Let's take a look at the top hotel conferences and trade shows in Germany for 2026:
1. ITB Berlin
Date: March 3-5, 2026
Location: Messe Berlin, Germany
Description: ITB Berlin is one of the world's largest and most influential travel trade shows, attracting over 10,000 exhibitors and 160,000 visitors from more than 180 countries. While broader in scope than hotel-specific events, ITB Berlin is invaluable for hoteliers who work with tour operators, travel agencies, OTAs, and destination marketing organizations. The three-day event provides unmatched access to decision-makers from major travel companies and booking platforms. Hoteliers can establish distribution partnerships, meet with corporate travel planners, and gain insights into emerging source markets and changing traveler preferences. The extensive conference program features presentations from industry leaders on topics ranging from sustainable tourism to revenue management strategies.
2. INTERGASTRA
Date: February 7-11, 2026
Location: Messe Stuttgart, Germany
Description: INTERGASTRA is one of the largest and most important hotel and gastronomy trade fairs in the DACH region, serving as a key sourcing event for hotel chains, independent operators, purchasing managers, and equipment suppliers. The five-day fair features comprehensive exhibitions covering hotel operations, F&B equipment, kitchen technology, and increasingly, software and digital solutions. For hoteliers looking to digitalize operations, improve supply chains, or discover new F&B concepts, INTERGASTRA provides extensive options across all price points and quality levels. The event attracts over 1,300 exhibitors and 95,000 visitors, creating a dynamic environment for business development and knowledge exchange.
3. INTERNORGA
Date: March 13-17, 2026
Location: Hamburg Messe, Germany
Description: INTERNORGA is Germany's premier trade fair for hospitality and foodservice, often described as the northern counterpart to INTERGASTRA. This five-day event brings together over 1,300 exhibitors and 95,000 visitors from across Europe, with particularly strong representation from hotels, restaurants, and catering businesses in northern Germany and Scandinavia. The exhibition showcases hotel technology, F&B innovations, kitchen equipment, and digital solutions, with dedicated areas for hotel operations and guest experience. For F&B-driven hotels and those looking to enhance digital capabilities, INTERNORGA offers extensive networking opportunities and access to the latest innovations in hospitality operations.
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4. IHIF EMEA*
Date: March 23-25, 2026
Location: InterContinental Berlin, Germany
Description: The International Hospitality Investment Forum is Europe's premier hotel investment conference, bringing together senior executives from hotel chains, real estate investors, private equity firms, and asset managers. This strategic conference focuses on dealmaking, investment trends, and the future of hospitality real estate rather than operational matters. Attendees include CEOs, CFOs, development directors, and investment professionals from major hotel groups and financial institutions. The event features keynote presentations from industry leaders, panel discussions on market dynamics, and extensive networking sessions designed to facilitate business relationships and potential partnerships. For hotel owners exploring expansion, seeking investment, or considering portfolio changes, IHIF provides access to decision-makers with capital and strategic vision.
5. Nord Gastro
Date: February 2-3, 2026
Location: Messe Husum & Congress, Germany
Description: Nord Gastro is a compact but highly focused trade fair serving the gastronomy and hotel sectors in northern Germany. Despite its smaller size compared to INTERNORGA or INTERGASTRA, Nord Gastro attracts a high concentration of decision-makers from individual hotels and regional chains, particularly from Schleswig-Holstein, Lower Saxony, and Denmark. The two-day format keeps the event focused and efficient, with exhibitors offering practical solutions for hotel operations, F&B service, and guest experience. For independent hoteliers and regional operators, Nord Gastro provides a more accessible environment for meaningful conversations with suppliers who understand the specific needs of northern German hospitality markets.
Date: May 19-21, 2026
Location: Messe Frankfurt, Germany
Description: IMEX Frankfurt is the world's largest trade show for the meetings, incentives, conferences, and events industry, attracting over 9,000 exhibitors and 3,500 hosted buyers from around the globe. While primarily focused on MICE business, IMEX is highly relevant for hotels with conference facilities, event spaces, or those seeking to develop their corporate and group business. The event provides direct access to meeting planners, corporate travel managers, and destination management companies who book substantial room nights. For hotels looking to increase their share of business travel and event bookings, IMEX offers unmatched networking opportunities and insights into what corporate clients are seeking from hotel partners.
These German hotel conferences and trade shows in 2026 represent essential opportunities for hospitality professionals to stay current with industry developments, discover innovative solutions, and build relationships that drive business growth. Whether you operate a boutique hotel in Berlin, manage a regional chain, or work for an international hotel group, Germany's diverse event calendar offers platforms for learning, networking, and sourcing solutions to today's hospitality challenges.
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