Boostly x HolidayHero Podcast: Key Learnings
Boostly podcast is an amazing source of information for short-term rental property managers seeking to improve their direct bookings, marketing and increase revenue. In a recent episode “How To Utilise Guest Apps To Improve Your Guest Experience” our CEO, Sjeel Koster, was invited as a guest speaker to discuss the transformative power of guest apps in the vacation rental industry. Let's delve deeper into the key learnings and insights shared during the podcast.
What problem does HolidayHero solve?
The vacation rental industry has a crucial gap that needs to be addressed - the challenge of building post-booking loyalty. After the initial guest interaction with the direct booking website of the property, hosts often struggle to maintain guest engagement and loyalty. To solve this problem, HolidayHero steps in and creates a guest experience app as a brand extension post-booking. This app becomes a powerful tool for short-term rental property managers to continually interact with guests, provide upsells, improve guest satisfaction, and ultimately secure repeat bookings. It is also important to emphasize that HolidayHero operates globally, serving hosts in multiple languages and currencies for wider market reach and greater impact in the industry.
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Where did the idea of HolidayHero come from?
HolidayHero was created based on the experiences of its co-founders who owned properties in Ibiza and a boat in Amsterdam. Through their ownership and management of these properties, they realized the amount of responsibility and time investment required for successful property management. This led to the birth of HolidayHero, with the purpose of streamlining guest management operations and increasing retention and revenue. Sjeel, with her background in go-to-market strategies and growth, was brought on board as CEO to lead the company.
Why a Guest App Instead of a Printed Guide?
In today's technology-driven world, Sjeel emphasizes the convenience and efficiency of guest apps over traditional printed guides. Unlike static PDF files that quickly become outdated, guest apps offer real-time updates and cater to the preferences of tech-savvy, mobile-first generations. While printed guides may still hold value for some guests, Sjeel recognizes the importance of adapting to the preferences of future generations of travelers by offering guest apps that provide relevant information in an efficient and dynamic way.
Data Collection and Guest Engagement
HolidayHero guest app is more than just a source of information. It allows for data collection and guest engagement. By gathering information from the primary booker and providing features for group interaction, the app guarantees a smooth and tailored experience. It becomes an invaluable resource for short-term rental property managers who want to comprehend guest preferences, improve engagement, and increase direct bookings.
Seamless Onboarding for Hosts
We understand that hosts have limited time, so at HolidayHero, we have designed a quick and efficient onboarding process. By leveraging information from major platforms such as Airbnb and Booking, HolidayHero makes the setup process easier, and it only takes three to five minutes to create an account and have your guest app ready. Moreover, for those who want to customize their guest experience further, we offer customization options in the back office.
How do guests access it?
When guests book their stay, they will need to switch to an app-based experience, which may require them to change their usual habits. After booking, they will automatically receive invitations to download the app or use the web app link. To ensure a safe check-in process, there will be verification steps, which aim to strike a balance between security and ease of use.
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With the evolution of the vacation rental industry, it has become crucial for hosts to embrace technology and optimize the guest experience through platforms like HolidayHero. This is necessary to ensure increased guest satisfaction, loyalty, and revenue. The future of the industry is undoubtedly mobile-first, and HolidayHero can be a valuable ally for hosts looking to navigate this shift. In this Boostly podcast, the immense potential of short-term rental software for hosts in the evolving landscape is discussed, shedding light on how they can thrive in the industry.
Listen to the podcast on Spotify: open.spotify.com/HolidayHero