2026 Hotel Conferences and Trade Shows in Europe
The European hospitality industry continues to evolve rapidly, with new technologies, changing guest expectations, and emerging business models reshaping how hotels operate. Staying current with these developments is essential for hoteliers, property managers, and hospitality professionals who want to remain competitive. One of the best ways to gain insights, discover new solutions, and build valuable connections is by attending industry conferences and trade shows.
In 2026, Europe will host numerous high-quality hotel conferences and trade shows, offering professionals the chance to explore innovative ideas, meet industry leaders, and learn about cutting-edge technologies that can transform their businesses.
Let's take a look at the top hotel conferences and trade shows across Europe for 2026:
Major European Hotel Conferences 2026
1. FITUR (International Tourism Fair)
Date: January 21-25, 2026
Location: Madrid, Spain
Description: FITUR stands as one of the world's premier tourism trade fairs, serving as a global meeting point for tourism professionals. The event brings together thousands of exhibitors and visitors from the inbound and outbound markets, with particularly strong representation from Ibero-America. Attendees can expect high-level debates, specialized training sessions, and opportunities to collaborate with some of the most innovative tourism companies worldwide. For hoteliers, FITUR offers unmatched access to tour operators, travel agencies, and destination marketing organizations looking to form new partnerships.
2. Horecava
Date: January 12-15, 2026
Location: Amsterdam RAI, Netherlands
Description: Horecava is the Netherlands' largest hospitality trade fair, attracting over 60,000 visitors annually. This comprehensive event covers everything from kitchen equipment and hotel furniture to digital solutions and F&B innovations. For hotel operators and property managers, Horecava provides a unique opportunity to discover new suppliers, compare products side by side, and attend educational sessions on topics ranging from sustainability to guest experience innovation. The event features dedicated areas for hotel technology, making it particularly valuable for hoteliers looking to modernize their operations.
3. INTERNORGA
Date: March 13-17, 2026
Location: Hamburg Messe, Germany
Description: Often described as Germany's answer to Horecava, INTERNORGA is a major trade fair for hospitality and foodservice that attracts decision-makers from hotels, restaurants, and catering businesses across the DACH region and beyond. The event showcases the latest in hotel technology, F&B concepts, kitchen equipment, and digital solutions. With over 1,300 exhibitors and 95,000 visitors, INTERNORGA offers extensive networking opportunities and features specialized areas focused on hotel operations, making it essential for F&B-driven hotels and those looking to enhance their digital capabilities.
4. Independent Hotel Show Amsterdam
Date: April 22-23, 2026
Location: Amsterdam, Netherlands
Description: The Independent Hotel Show Amsterdam is specifically designed for boutique and independent hotel operators who want practical solutions without the sales pressure of larger trade fairs. This curated event brings together carefully selected suppliers and service providers who understand the unique challenges faced by independent properties. Attendees can expect focused discussions on guest experience enhancement, hotel technology suited for smaller operations, and upselling strategies. With approximately 2,000 visitors annually, the event maintains an intimate atmosphere that facilitates meaningful connections and actionable takeaways.
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5. INTERGASTRA
Date: February 7-11, 2026
Location: Messe Stuttgart, Germany
Description: INTERGASTRA is one of the most important hotel and gastronomy trade fairs in the DACH region, attracting hotel chains, independent operators, purchasing managers, and equipment suppliers. The event has increasingly expanded its focus on software and technology solutions, making it valuable for hoteliers looking to digitalize their operations. With five full days of exhibitions, workshops, and networking events, INTERGASTRA provides comprehensive coverage of everything from supply chain optimization to guest experience innovation. The event is particularly strong for discovering new F&B concepts and kitchen innovations that can differentiate hotel offerings.
Date: April 14-15, 2026
Location: Paris, France
Description: Food Hotel Tech Paris is a pure hotel and restaurant technology trade fair focused exclusively on digital solutions. This event is perfect for hoteliers and restaurant owners looking to explore PMS systems, guest apps, upselling platforms, and digital transformation tools. The exhibitor profile closely matches the needs of modern hotel operators, with vendors showcasing solutions for contactless check-in, revenue management, guest communication, and operational efficiency. The two-day format keeps sessions focused and actionable, making it ideal for decision-makers who want to evaluate technology solutions in a concentrated timeframe.
7. EquipHotel
Date: November 2-5, 2026
Location: Porte de Versailles, Paris, France
Description: EquipHotel is one of Europe's largest and most prestigious hospitality trade fairs, covering hotel design, operations, technology, and F&B in a comprehensive four-day event. The exhibition attracts over 1,500 exhibitors and 70,000 visitors from around the world, making it a must-attend for hotel owners planning renovations, seeking operational improvements, or exploring new technology solutions. EquipHotel's extensive program includes trend presentations, innovation showcases, and networking events that bring together architects, designers, operators, and technology providers. The event's international scope makes it particularly valuable for hotel groups with properties across multiple countries.
8. Independent Hotel Show London
Date: October 2026
Location: London, United Kingdom
Description: The Independent Hotel Show London is the UK's premier business event for luxury, boutique, and independent hotel owners. Since its launch in 2012, the event has become the most comprehensive platform for independent hoteliers in the British market. The two-day event covers investment opportunities, purchasing decisions, design trends, branding strategies, and portfolio growth. With a carefully curated exhibitor list and focused educational sessions, the event supports hotel owners at every stage of their business development. The networking opportunities are exceptional, with many attendees reporting that the connections made at the show lead to long-term business relationships.
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9. IHIF EMEA
Date: March 23-25, 2026
Location: InterContinental Berlin, Germany
Description: The International Hospitality Investment Forum focuses specifically on hotel investments, bringing together senior executives from hotel chains, real estate investors, financiers, and asset managers. This is not a trade show but rather a strategic conference designed for dealmaking and high-level discussions about the future of hospitality investment. Attendees include CEOs, CFOs, and development directors from major hotel groups and investment firms. The event features keynote presentations from industry leaders, panel discussions on investment trends, and extensive networking sessions designed to facilitate business relationships and potential partnerships.
10. ITB Berlin
Date: March 3-5, 2026
Location: Messe Berlin, Germany
Description: ITB Berlin is one of the world's largest travel trade shows, attracting over 10,000 exhibitors and 160,000 visitors from more than 180 countries. While broader than hotel-specific events, ITB Berlin is invaluable for hoteliers who work with tour operators, travel agencies, and destination marketing organizations. The event provides access to decision-makers from major travel companies, OTAs, and booking platforms. Hoteliers can use ITB Berlin to establish distribution partnerships, meet with corporate travel planners, and understand broader travel trends that will impact hotel demand. The event's extensive conference program covers topics from sustainable tourism to digital marketing strategies.
11. Hotel & Restaurant One-to-One Meetings
Date: March 17-19, 2026
Location: Cannes, France
Description: This unique event takes a different approach to hospitality networking by focusing on pre-scheduled one-to-one meetings between hotel and restaurant decision-makers and solution providers. The matchmaking format ensures that attendees only meet with relevant contacts, making efficient use of time and maximizing the value of each conversation. The Cannes setting provides an attractive backdrop for business discussions, and the concentrated format means attendees can have 20-30 meaningful meetings over two days. This event is particularly valuable for hoteliers looking for specific solutions or partnerships, as the pre-matching algorithm ensures relevant connections.
12. World Travel Market London
Date: November 2-4, 2026
Location: ExCeL London, United Kingdom
Description: For over 40 years, World Travel Market has been one of the travel industry's most influential events, bringing together ministers, tourism boards, hotel groups, travel technology companies, and tour operators from around the globe. The three-day event at ExCeL London provides a platform for establishing strategic partnerships, launching new products, and understanding market trends. For hoteliers, WTM offers direct access to tour operators and travel agents who can drive room bookings, as well as insights into emerging source markets and changing traveler preferences. The event's extensive conference program features presentations from industry leaders on topics ranging from sustainability to revenue optimization.
These major European hotel conferences and trade shows in 2026 offer valuable opportunities for hospitality professionals to stay current with industry developments, discover innovative solutions, and build relationships that can drive business growth. Whether you operate an independent boutique hotel, manage a property portfolio, or work for a hotel chain, these events provide platforms for learning, networking, and finding solutions to the challenges facing today's hoteliers.
For more targeted insights, explore our country-specific conference guides:
