2024 Hotel Conferences and Trade Shows in Europe


The hospitality industry is a complex and dynamic field that requires professionals in marketing, sales, and operations to stay updated on the latest trends and technologies to succeed. Attending industry events is one of the most effective ways to gain valuable insights and network with experts. In 2024, Europe will host several hotel conferences and trade shows, providing ample opportunities for professionals to explore innovative ideas, meet industry leaders, and learn about cutting-edge technologies.

Hotel conference

Let's take a look at the top hotel conferences and trade shows in Europe for 2024:

1. FITUR (International Tourism Fair)

  • Date: January 24 – 28, 2024

  • Location: Madrid, Spain

  • Description: FITUR is a global meeting point for tourism professionals, serving as a leading trade fair for inbound and outbound markets in Ibero-America. Attendees can expect debates, training sessions, and collaboration with some of the world's most innovative tourism companies.

2. Stay Wyse Hostel Conference

  • Date: February 5 – 7, 2024

  • Location: Munich, Germany

  • Description: The STAY WYSE Hostel Conference brings together businesses involved in the youth travel accommodation sector for two days of trading, education, and networking. Hostel owners and operators from around the world can benefit from seminars, workshops, and keynotes by industry experts.

3. Bolsa Turismo Lisboa (BTL)

  • Date: February 28 – March 3, 2024

  • Location: Lisbon, Portugal

  • Description: BTL is Portugal’s largest platform for tourism contacts, offering new vacation solutions and destinations at competitive prices. Professionals in the tourism industry will have the opportunity to network with strategic partners and other industry professionals.

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4. ITB Berlin

  • Date: March 5 – 7, 2024

  • Location: Berlin, Germany

  • Description: ITB Berlin is one of the largest travel trade shows globally, bringing together tourism professionals and key players from the global travel industry. Attendees will have access to top-notch industry know-how and insights from professionals and newcomers.

5. Independent Hotel Show Amsterdam

  • Date: March 12 – 13, 2024

  • Location: Amsterdam, The Netherlands

  • Description: The Independent Hotel Show Amsterdam is meticulously crafted to support the luxury hotel community by delivering practical solutions for hoteliers. Launched in 2012, this trade show stands as the exclusive business platform dedicated to serving the unique needs of luxury and boutique hotel owners in the Netherlands. With an annual gathering of over 2,000 independent-thinking hoteliers, service providers, and suppliers, the event offers valuable support and educational resources.

6. Food Hotel Tech Paris

  • Date: April 3 – 4, 2024

  • Location: Paris, France

  • Description: A unique hospitality exhibition in Paris exclusively dedicated to the latest digital technologies for hotels and restaurants. An opportunity for hoteliers, restaurant owners, and tech professionals to meet, exchange ideas, and explore emerging digital solutions.

7. International Hospitality Investment Forum

  • Date: April 15 – 17, 2024

  • Location: Berlin, Germany

  • Description: Join senior leaders and connect with global hotel brands at one of the top educational seminars of the year in one of the world’s most historic cities. Hoteliers from around the globe can expect dynamic educational sessions and plenty of deal-making opportunities.

8. International Hotel Technology Forum

  • Date: April 16 – 18, 2024

  • Location: Barcelona, Spain

  • Description: The International Hotel Technology Forum is a unique event that attracts C-Suite executives to debate challenges and innovations in hotel technology. European hotel owners and operators can connect with industry leaders and find solutions to challenges in hotel technology.

9. Hospitality & Travel Technology Innovation Summit

  • Date: May 16 – 17, 2024

  • Location: Amsterdam, Netherlands

  • Description: The Hospitality & Travel Technology Innovation Summit (HTIS) is renowned for bringing together world-class keynote speakers and industry leaders in hospitality and tourism. Senior professionals in the hospitality and travel industry can network and gain insights into technological advancements.

10. THE INC Conference - Tourism, Hospitality & Events International Conference

  • Date: June 5 – 7, 2024

  • Location: Amsterdam, Netherlands

  • Description: The INC 2024 conference at Hotelschool The Hague in Amsterdam focuses on "Technology Enabled Competitiveness and Experiences in Tourism, Hospitality, and Events." It explores the impact of technology on the hospitality, tourism, and events industries, bringing together professionals, academics, and students. This event provides a platform for discussions and insights on innovation, competitiveness, and guest experiences.

11. Phocuswright Europe

  • Date: June 10 – 12, 2024

  • Location: Barcelona, Spain

  • Description: Phocuswright Europe is a platform for intelligent insights and healthy debate as the travel industry navigates a new environment. Global decision-makers and C-level executives from the travel, tourism, and hospitality sectors will find valuable content and discussions.

12. The Annual Hotel Conference

  • Date: September 30 – October 1, 2024

  • Location: Manchester, UK

  • Description: The Annual Hotel Conference is a prestigious event at the forefront of the UK hospitality investment sector. Attendees, including hoteliers, investors, asset managers, and tourism boards, can immerse themselves in the future of UK hospitality investment.

13. Hotel 360 Expo

  • Date: October 15 – 16, 2024

  • Location: London, United Kingdom

  • Description: Hotel 360 Expo, held at ExCeL London, offers unparalleled networking and educational opportunities for European hospitality professionals. Panel debates cover pressing topics in the industry, providing valuable insights.

14. Independent Hotel Show London

  • Date: October 15 – 16, 2024

  • Location: London, United Kingdom

  • Description: The Independent Hotel Show London is a premier business event in the United Kingdom designed specifically for luxury and boutique hotels. Launched in 2012, it serves as the most comprehensive business event for independent, luxury, and boutique hotel owners. The two-day event covers investment, purchasing, selling, design, branding, and portfolio growth, supporting hotel owners in various stages of their business development.

15. World Travel Market (WTM) London

  • Date: November 5 – 7, 2024

  • Location: London, United Kingdom

  • Description: For 42 years, the World Travel Market (WTM) has stood as the most influential 3-day event in the travel industry. Taking place at ExCeL, London, WTM brings together ministers and businesses to fix plans, providing a global platform for travel and tourism teams to build relationships. It serves as the meeting point for the world's best to discover and engage in business. Travel, as emphasized by WTM, is not just a job; it's a mindset. In a world of continual change, WTM adapts to become stronger, steadier, and more agile.

These 2024 European hotel conferences and trade shows present exciting opportunities for hospitality professionals to stay up to date with industry trends, connect with peers, and explore innovative technologies. Whether you're a hotelier, investor, or technology enthusiast, these events offer a platform to foster growth and success in the dynamic world of hospitality.