HolidayHero vs RoomMaster

RoomMaster, the platform formerly known as InnQuest, is an all-in-one hotel management system: a cloud PMS with a booking engine, channel manager, payments, and a guest app and AI concierge layered on top of it. HolidayHero is a whole-stay guest platform that runs beside the PMS you already have, covering arrival, the in-stay experience, messaging, upsells and guest intelligence in one system.

What RoomMaster does well

RoomMaster has real pedigree: thirty years of hotel software under the InnQuest name, customers who have run on it for decades, and a mature PMS core with a commission-free booking engine and 100+ integrations. Its guest app pairs digital room keys with major lock providers such as Dormakaba and Assa Abloy, and its voice AI concierge that picks up every guest call is a genuine differentiator on the phone channel. If what you want is one vendor for the entire hotel stack, that is a credible offer.

Why HolidayHero

The decisive difference sits in one sentence on RoomMaster's own site: the guest app "seamlessly syncs with roommaster PMS". It is a module of their PMS. To get their guest experience, you run your property on their property management system, and if you already have a PMS you like, that is the ceiling.

HolidayHero was built the other way around. It is PMS-agnostic by design, running beside MEWS, RoomRaccoon, Hostaway, Lodgify, ClockPMS and more than a dozen others, so hotels, groups, parks, hostels, aparthotels and rentals get the full guest layer without a migration. And that guest layer runs deeper than a check-in-and-keys app:

The journey adapts to the stay. Reservation stages change what guests see before arrival, in-stay and after checkout, with custom app sections, digital guidebooks, an itinerary guests and operators build together, local calendar events, and a guest app you can serve on your own domain, or fully headless inside your own app.

The revenue engine is an ecosystem, not a catalogue. Upsells and local experiences sell in the app, charges post to the folio via supported PMSs, and supplier inquiries route straight to the supplier with an automatic commission split. HolidayHero takes no commission on your guests.

Guest intelligence is built in. Sentiment detection, guest-app analytics and a composite 0–100 engagement score tell you which guest needs attention before checkout, not after the review.

Smart home goes beyond door locks: thermostats, sensors, lighting, energy management, all gated by reservation stage.

The commercial model is the opposite of quote-gated. HolidayHero publishes its pricing, from €6.50 per unit per month, with a self-serve start. RoomMaster's pricing page offers a personalised quote after a conversation with sales. And HolidayHero is EU-native: GDPR with EU data residency, plus automatic guest registration filing with Spain's SES Hospedajes.

Capability by capability

On arrival, both platforms handle online check-in and app-based door access; RoomMaster documents digital keys with named lock brands, HolidayHero adds ID capture and authority registration filing. On messaging, there is honest parity in the core: both run a unified inbox across WhatsApp, email and web, and both put AI in front of guest questions with human handoff. RoomMaster adds a voice agent for phone calls; HolidayHero adds OTA inbox sync, PMS thread sync for third-party PMSs, and scheduled templates gated by conditional rules. In the guest app itself the depth diverges: stage-based journeys, custom sections, guidebooks and a headless option are HolidayHero territory, where RoomMaster's app centres on check-in, keys, service requests and in-app purchases. On operations, RoomMaster's dashboard and reporting reflect its PMS heart; HolidayHero's cockpit reads the guest: sentiment, engagement scoring and app analytics. RoomMaster's 100+ integration marketplace is real breadth on the PMS side; HolidayHero's integrations centre on running the stay: PMSs, smart devices, registration authorities and payments.

Which fits you

If you are shopping for a new PMS and want the booking engine, channel manager, payments and a guest app from a single vendor, RoomMaster is a fine pick, and its voice concierge is a bonus. For everyone else, and especially if you already run a PMS you have no intention of replacing, HolidayHero gives you the deeper guest layer on top of the stack you have: transparent pricing, no guest commission, EU-native data handling, and a guest experience that runs the whole stay rather than the front desk.