We're excited to announce that Robert de Groot has joined HolidayHero as Commercial Co-Founder. Robert brings 15 years of hospitality and commercial leadership experience, a deep obsession with the guest, and a track record of scaling travel brands across global markets.

A Bit About Robert

Robert's career has been built around a single idea: the best businesses are the ones that know their guest inside out. He picked that up at Hotel Management School Maastricht, sharpened it commercially at Nestlé Nespresso SA, and then put it into practice at Tiqets — where he helped scale the experience platform across cultures and markets to more than 50 million travellers worldwide.

From multinational to scale-up to startup, every step has been about smaller teams, bigger stakes, and faster decisions. That's exactly the energy he's bringing to HolidayHero.

Our Vision for the Future

Robert joins at a moment when HolidayHero is shipping faster than ever. Together with CEO Hjalte Niehorster, the team is doubling down on what hotels and accommodation operators actually need: software, data, and AI that helps them deliver world-class guest experiences without the operational drag.

As Commercial Co-Founder, Robert will lead our commercial strategy, partnerships, and growth — bringing his guest-obsessed lens to every customer conversation, every market we enter, and every product decision that touches revenue.

What's Next?

With Robert on board, HolidayHero is sharpening its commercial engine for the next phase of growth across Europe and beyond. Expect more partnerships, deeper integrations, and a relentless focus on helping hoteliers, B&B owners, and short-term rental operators turn guest experience into a real competitive advantage.

If you're in hospitality and ready to take your guest experience to the next level, Robert would love to hear from you.

Welcome to the team, Robert. Let's go.