2026 Hotel Conferences and Trade Shows in Greece
Greece is one of the Mediterranean's most important tourism destinations, with a hospitality sector that combines ancient traditions of hospitality with modern operational practices. Greek hotels serve millions of international visitors annually, particularly during the crucial summer season, making operational efficiency, guest satisfaction, and strategic planning essential for success.
In 2026, Greece will host several important hotel and hospitality events that serve both the domestic market and the broader Eastern Mediterranean region. These events provide opportunities for discovering new suppliers, learning about operational best practices, and building relationships with partners who understand the unique dynamics of Greek tourism.
Let's take a look at the top hotel conferences and trade shows in Greece for 2026:
Date: November 2026
Location: Metropolitan Expo, Athens, Greece
Description: Xenia is Greece's largest and most prestigious hospitality trade fair, attracting thousands of exhibitors and visitors from across the Mediterranean and Balkans. This comprehensive four-day event covers hotels, catering, equipment, technology, and tourism services, serving as the primary sourcing platform for Greek hoteliers. For Greek hotel operators planning renovations, seeking new suppliers, or exploring operational improvements, Xenia provides extensive coverage across all aspects of hospitality operations. The exhibition features both Greek and international suppliers, allowing hoteliers to compare options and negotiate favorable terms. Many Greek hotel chains and independent operators use Xenia as their annual sourcing event, with purchasing managers attending to evaluate new products and establish supplier relationships.
2. Philoxenia
Date: November 2026
Location: Thessaloniki International Exhibition Centre, Greece
Description: Philoxenia is Northern Greece's premier hospitality and tourism trade fair, bringing together hotels, travel agencies, destination marketing organizations, and tourism service providers for three days of exhibitions and networking. The event serves the northern Greek market and attracts visitors from neighboring Balkan countries, making it particularly relevant for hotels in Thessaloniki, Halkidiki, and other northern regions. For hotel operators in these areas, Philoxenia provides access to tour operators and travel agencies from regional source markets, as well as suppliers who understand the operational needs of seasonal Mediterranean tourism. The event combines destination marketing with practical hospitality operations, making it valuable for both sales and operational teams.
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3. International Tourism & Culture Expo
Date: December 2026
Location: Athens, Greece
Description: The Athens International Tourism & Culture Expo (AIT Expo) is a major international tourism and travel trade exhibition that brings together tourism professionals, travel agents, destination representatives, hospitality providers, and tourism boards from around the world. This multi-day expo offers a platform for showcasing products, services, and new trends across the tourism and hospitality sectors, with a strong emphasis on incoming tourism to Greece and the broader region. For hoteliers and tourism businesses, AIT Expo provides opportunities to meet hosted buyers and international partners, expand global distribution networks, and gain insights into market developments and travel demand dynamics. The event features exhibition stands, business matchmaking, hosted buyer programmes, and networking sessions, making it valuable for hotel operators seeking to build international partnerships and explore growth opportunities in the European and Mediterranean tourism markets.
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These Greek hotel conferences and trade shows in 2026 provide valuable opportunities for hospitality professionals to discover innovations, build distribution partnerships, and address the operational and strategic challenges of serving one of the world's most popular tourism destinations. Whether you operate a boutique hotel in Athens, manage a resort on the Greek islands, or oversee properties in Thessaloniki, Greece's event calendar offers platforms suited to different business needs and market segments.
For additional Mediterranean hospitality insights, explore our related guides:
