2026 Hotel Conferences and Trade Shows in Greece
Greece is one of the Mediterranean's most important tourism destinations, with a hospitality sector that combines ancient traditions of hospitality with modern operational practices. Greek hotels serve millions of international visitors annually, particularly during the crucial summer season, making operational efficiency, guest satisfaction, and strategic planning essential for success.
In 2026, Greece will host several important hotel and hospitality events that serve both the domestic market and the broader Eastern Mediterranean region. These events provide opportunities for discovering new suppliers, learning about operational best practices, and building relationships with partners who understand the unique dynamics of Greek tourism.
Let's take a look at the top hotel conferences and trade shows in Greece for 2026:
Date: November 2026
Location: Metropolitan Expo, Athens, Greece
Description: Xenia is Greece's largest and most prestigious hospitality trade fair, attracting thousands of exhibitors and visitors from across the Mediterranean and Balkans. This comprehensive four-day event covers hotels, catering, equipment, technology, and tourism services, serving as the primary sourcing platform for Greek hoteliers. For Greek hotel operators planning renovations, seeking new suppliers, or exploring operational improvements, Xenia provides extensive coverage across all aspects of hospitality operations. The exhibition features both Greek and international suppliers, allowing hoteliers to compare options and negotiate favorable terms. Many Greek hotel chains and independent operators use Xenia as their annual sourcing event, with purchasing managers attending to evaluate new products and establish supplier relationships.
2. Philoxenia
Date: November 2026
Location: Thessaloniki International Exhibition Centre, Greece
Description: Philoxenia is Northern Greece's premier hospitality and tourism trade fair, bringing together hotels, travel agencies, destination marketing organizations, and tourism service providers for three days of exhibitions and networking. The event serves the northern Greek market and attracts visitors from neighboring Balkan countries, making it particularly relevant for hotels in Thessaloniki, Halkidiki, and other northern regions. For hotel operators in these areas, Philoxenia provides access to tour operators and travel agencies from regional source markets, as well as suppliers who understand the operational needs of seasonal Mediterranean tourism. The event combines destination marketing with practical hospitality operations, making it valuable for both sales and operational teams.
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3. Hotelia
Date: November 2026
Location: Thessaloniki, Greece
Description: Hotelia is a specialized trade fair focused specifically on hotel services, technology, and suppliers, running concurrently or near Philoxenia. This event brings together approximately 200 exhibitors showcasing hotel equipment, technology solutions, and operational services. For Greek hoteliers seeking focused access to hotel-specific suppliers without the broader tourism context, Hotelia provides a more concentrated environment for evaluating products and services. The event is particularly useful for hotel operations managers and purchasing directors who want to compare technology solutions, equipment suppliers, and service providers in an efficient format. The Thessaloniki location makes it accessible for hotels throughout northern Greece and the Balkans.
Date: December 2026
Location: Athens, Greece
Description: The Greek Tourism Expo is an international tourism trade fair that brings together Greek hotels with international tour operators, travel agencies, and destination marketing organizations. This event focuses specifically on promoting Greek tourism destinations and facilitating business relationships between Greek hospitality providers and international distribution partners. For Greek hoteliers seeking to establish or strengthen relationships with international tour operators, particularly those from emerging source markets, the expo provides structured networking opportunities and meeting formats. The event is particularly valuable for resort hotels and destination properties that work extensively with packaged tour business.
Date: October 2026
Location: Athens, Greece
Description: The SETE Tourism Conference is organized by Greece's tourism confederation and serves as the industry's premier strategic forum. This one or two-day conference brings together tourism ministers, hotel association leaders, major hotel owners, and industry consultants to discuss policy developments, strategic challenges, and opportunities facing Greek tourism. Unlike trade fairs focused on operations and procurement, the SETE Conference addresses high-level strategic issues such as sustainability policies, workforce development, infrastructure investments, and destination management. For Greek hotel owners and senior executives seeking to understand policy directions and participate in industry-wide strategic discussions, this conference provides essential context for long-term planning.
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These Greek hotel conferences and trade shows in 2026 provide valuable opportunities for hospitality professionals to discover innovations, build distribution partnerships, and address the operational and strategic challenges of serving one of the world's most popular tourism destinations. Whether you operate a boutique hotel in Athens, manage a resort on the Greek islands, or oversee properties in Thessaloniki, Greece's event calendar offers platforms suited to different business needs and market segments.
For additional Mediterranean hospitality insights, explore our related guides:
